Arnold Goes Electric: Governator endorses Zero Motorcycles, announces $1,500 CA Rebate
California Governor Arnold Schwarzenegger (Republican) has a well-known fondness for motorcycles. Plus, he’s also a big fan of the electrification of the automobile. As such, it would seem that Arnold and Zero Motorcycles, California-based manufacturer of some of the best electric bikes available, are a natural fit for one another. It’s not surprising, then, that .. read more
EXPLORING MODERN PHILANTHROPY
The main focus of the American Express Publishing Luxury Summit 2008 was exploring the changing world of philanthropy. Luxury and philanthropy are a natural match but some companies are scrambling to show that they are doing their part for the greater good. The good news is that some are having a lot of fun doing .. read more
FOOD IS THE NEW FUR FOR CELEBRITIES WITH A CONSCIENCE
Actors, designers, pop stars have all got behind the hot new ethical campaign: food. From saving species to investigating conditions for pigs, star quality is pushing it to the foreground It is, by anybody’s standards, an arresting image: a truly beautiful photograph of a luscious, radiant creature, all shiny eyes and silky skin. And Greta .. read more
SO COOL, AND SO ETHICAL
Not long ago, ethical fashion had an image problem. No one wanted to wear baggy-bottomed Thai fisherman’s trousers or an ecru smock top. Unflattering and unappealing, eco-fashion was best left to eco-warriors. But there has been a definite swing over the past year. Ethical consumerism – from buying products made from recycled or renewable sources .. read more
CELEBRITIES SET UP ETHICAL SHOP
We’ve seen Kate Moss knock off her own designer wardrobe for Topshop, had M, Madonna’s money-saving ranges for H&M, and “Lily [Allen] Loves” a bargain at New Look. But cheap-as-chips celebrity collaborations are looking old hat compared with a new wave of tie-ups that have more than just self-promotion and the retailer’s bottom line in .. read more
CELEBRITY CAUSES: USING FAME TO PROMOTE AN ISSUE
Celebrities have long endorsed products, and now many are using their fame to promote issues and causes. Shortly after becoming household names, many actors, singers and athletes establish charitable foundations in their names. They use their star power to increase public awareness of everything from diseases to political issues. TV personality Rosie O’Donnell established the .. read more
