2009 November

FOOD IS THE NEW FUR FOR CELEBRITIES WITH A CONSCIENCE

Actors, designers, pop stars have all got behind the hot new ethical campaign: food. From saving species to investigating conditions for pigs, star quality is pushing it to the foreground It is, by anybody’s standards, an arresting image: a truly beautiful photograph of a luscious, radiant creature, all shiny eyes and silky skin. And Greta .. read more

VENTURE-STYLE INCUBATOR FUND FOR SOCIALLY-CONSCIOUS ENTREPRENEURS

A new Philadelphia-based “venture-style incubator program” is being formed for socially-conscious entrepreneurs. The program is called GoodCompany Ventures. The press release elaborates further: GoodCompany Ventures, a team of social finance investors and start-up experts, today announced the launch of a business incubator targeting entrepreneurs with innovative solutions to unmet social needs. The program will provide .. read more

INCUBATOR OF SOCIAL MOVEMENTS (INSTEAD OF PRODUCT VENTURES)

I just read about Virgance on Worldchanging’s write-up and insights from the Sustainable Brands International Conference, just past this June in Monterey.  Virgance is truly an icon of Service Thinking and Post Consumerism: a business incubator set-up not to establish highly branded consumer products, but instead to focus on companies whose product is “good” and .. read more

SO COOL, AND SO ETHICAL

Not long ago, ethical fashion had an image problem. No one wanted to wear baggy-bottomed Thai fisherman’s trousers or an ecru smock top. Unflattering and unappealing, eco-fashion was best left to eco-warriors. But there has been a definite swing over the past year. Ethical consumerism – from buying products made from recycled or renewable sources .. read more

CELEBRITIES SET UP ETHICAL SHOP

We’ve seen Kate Moss knock off her own designer wardrobe for Topshop, had M, Madonna’s money-saving ranges for H&M, and “Lily [Allen] Loves” a bargain at New Look. But cheap-as-chips celebrity collaborations are looking old hat compared with a new wave of tie-ups that have more than just self-promotion and the retailer’s bottom line in .. read more

TIMBERLAND: A MODEL COMPANY

Too often corporations disappoint us with their lack of environmental concern or disingenuous green washing. In my recent research, however, I have found one global retailer standing tall above the corporate crowd. For the record, I’m not trying to sell you anything . . . simply, I like this company’s look, discovered they are environmentally .. read more

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